Irrespective of your business niche or your target demographic a substantial number of your prospects and current customers are Android users.

The Google Play app store hosts more than 675,000 apps and have recorded more than 25 billion downloads.

If you have a mediocre, poorly performing app it could sink like a stone and never be seen or used.

But if your app is well designed, fulfills a need and supports users on multiple versions of Android (Gingerbread, Ice Cream Sandwich, Jelly Bean etc.) you have got yourself a winner.